CEO Ray Brown talks to InDesignLive

Ray Brown reveals how to stay ahead in a competitive market, and specialisation vs generalisation

Architectus CEO, Ray Brown talks to Indesign Live about Architectus’ position as a national practice and how cross-collaboration contributes to the success of our projects.

Ray Brown said, “The national practice brings an integrated approach, with its deep knowledge in very particular typologies to every project, while always looking for ways to facilitate cross-pollination. “It’s really about applying the best resources we can or the best IP to any problem, wherever it is.”

He also discusses the blurred lines between workplace and education, and the importance of designing with adaptability in mind to meet current and future requirements.

“The connection between workplace and education is becoming closer and closer. The thinking that is now going into both of these areas is really converging.”

Read the full article here.